For healthcare brands: the first carton sets the tone, the thirty-first keeps the promise. So does every film, flyer and stand around it.
Verified record
Selected work · since 2016
A brand built before the product existed, then a science-led sibling born two years later because the first one worked.
View case study →
A catalogue that grew past thirty products without the system being redrawn once — and in year three it earned a sub-brand, Natural Skin.
View case study →
A full rebrand for a pharmaceutical laboratory — five SKUs, three logo modes and a trade-show build, all held together by one idea: a compressed circle unfurling into a perfect one.
View case study →


What this is actually for
What you can commission
About
Creative Director and packaging designer in pharmaceutical, parapharmaceutical and skincare markets — where a design decision answers to a regulator as well as to a shelf.
Trained as a software engineer before the practice became design — which is why a range is built here the way software is: with inheritance, edge cases, and the thirty-first product already accounted for.
Director of the filmmaking department at Revolution Agency.
On shelves
A hundred products have gone to pharmacy shelves. Here are thirty.
Start a project
A message is enough to start: what the products are, which market they answer to, and when they have to be on shelf. New ranges, sub-brands, and catalogues that have outgrown their own rules are all the right thing to send — and the earlier the better, because the decisions that are expensive to undo are the first ones.