About
Abdeldjalil Djarri —
Creative Director.
Packaging and brand design for pharmaceutical, parapharmaceutical, skincare and consumer-health products. Nine years of it, in markets where a design decision has to answer to a regulator as well as to a shelf.
What the nine years actually taught.
Regulated categories are unforgiving in a specific way: the constraints arrive before the brief does. Mandatory information, dosage hierarchy, substrate, print tolerance and a shelf where eleven of your own products compete with each other — all of it fixed before a single decision about how the thing should look.
Working inside that for nine years changes what you think design is for. The deliverable stops being an artwork and becomes a set of rules: the ones that still hold when the catalogue doubles, the sales team improvises a flyer, and the designer is no longer in the room.
Three of those systems are documented in full as case studies. All three are still in use.
The record
- PositionCreative Director · Packaging & Brand Designer
- LeadershipDirector of the filmmaking department, Revolution Agency — product films, brand films and motion work
- Experience9+ years · 100+ products on shelves · 30+ brand identities · 100+ client projects
- SectorsPharmaceutical · Parapharmaceutical · Dermo-cosmetic · Consumer health
- EducationMaster's degree, Software Engineering — University of Constantine 2, 2018
- LanguagesArabic · French · English
Background
Two disciplines, used together.
The degree is in software engineering; the practice is design, developed alongside it and then in place of it. That combination turns out to matter more than it sounds: a packaging range is a system with inheritance, constraints and edge cases, and it fails the way software fails — not at launch, but three years in, when someone adds the thirty-first case nobody designed for.
The filmmaking department came later, and for the same reason. A brand that exists on a carton, a catalogue, a stand and a screen needs someone who can hold all four at once.
The career has been self-taught in the parts that matter and formally trained in the parts that helped. It is not a line on a CV: it is why a catalogue can pass thirty products without the system being redrawn once.
Kind words
One passage, set large, about how the collaboration actually ran.
Contact
The work starts before anything is drawn.
Identity and packaging commissions in regulated health categories. An email describing the range and where it is going is the fastest way in.